Hey everyone —
It’s 2020, we need to talk about local online marketing.
Sometimes, local online marketing gets a bad rap, but it shouldn’t. It is a treasure.
It feels great to get calls to your office and cell phone from potential customers in your service areas. The ring of that phone meant local business for you. At least that’s how phone calls used to feel all the time.
But things changed.
You started getting calls you didn’t want from companies you didn’t want to do business with. You lost control over who could reach you. An avalanche of automated phone calls and pushy sales reps cluttered everything up.
And Home Advisor, Angie’s List, Yelp, Service Magic, Thumbtack just piled on.
Now local online marketing feels like half a scam, rather than a joy. Something you fall behind on. Something you do not even want to talk about. Rather than embrace it, you deal with it.
And yet, local online marketing remains a wonder. Thanks to local online marketing, people across neighborhoods, towns, cities, counties, and communities can easily find your business and give you a call. It’s reliable. It’s simple.
So good news, the magic’s still there. It’s just obscured — buried under a mess of Directories, bad lead generation companies, and never-ending spam phone calls. Some from people, some from machines, and always pushy and expensive.
Local Online Marketing deserves a dust off. A renovation. Modernized for the way people search for services today.
With POP, we’ve done just that. It’s a redo, a rethink, a simplified, potent approach to local online marketing.
A fresh start, the way it should be.